22 Immutable Laws of Branding by Al & Laura Ries

Book Summary:

anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and “media darling” Laura Ries.

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Our Cocktail Party Statements:

Aaron: Cliffnotes of a dummy book

Karin: Branding for dummies

Phil: See Spot do branding