Duct Tape Marketing by John Jantsch

Book Summary:

Description from Amazon.com: Duct Tape Marketing is the small business marketing road map – A collection of proven tools and tactics woven together in a step-by-step marketing system that shows small business owners exactly what to do to market and grow their businesses.

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Our Cocktail Party Statements:

Aaron: Have a great product, know and reach your audience and track your success

Karin: Actionable marketing for small businesses.

Phil: Simple marketing for simple people.