Buyology: Truth and Lies About Why We Buy” by Martin Lindstrom
Book Summary:
Martin Lindstrom presents a fascinating look into the world of neuromarketing, based on a massive three-year study involving 2,000 volunteers and brain-scanning technology ($fMRI$ and $SST$). The book reveals the subconscious forces that actually drive our purchasing decisions, often contradicting what we think we want.
