Enchantment by Guy Kawasaki

Book Summary:

Apple’s former chief evangelist leads businessfolk down the path to enchantment. The author, a modern-day Dale Carnegie, offers explanations on how to wield the most influence in the digital age: Push Technologies like presentations, e-mails and Twitter are discussed as active means of enchanting others, while Pull Technologies like Facebook, YouTube and LinkedIn passively draw them in. The author’s suggestions for achieving likeability and trustworthiness, as well as overcoming resistance, are thoroughly explained and can easily translate from the workplace to the real world.

Listen to the podcast now:

Our Cocktail Party Statements:

Aaron: How to win friends and influence people, 2.0

Phil: Dale Carnegie, updated

Karin: Strategy for building something bigger & winning hearts and minds